Ronald McDonald is a clown character used as the primary mascot of the McDonald's fast-food restaurant chain. In television commercials, the clown inhabited a fantasy world called McDonaldland, in which he had adventures with his friends Mayor McCheese, the Hamburglar, Grimace, Birdie the Early Bird and The Fry Kids. By 2003, McDonaldland has been dropped from McDonald's advertising, to which Ronald is instead shown interacting with normal children in their everyday lives.