A variant of @l0b0's answer:

    dmesg --follow | awk '
       /BUG: workqueue lockup/  { system ("killall someprocessname") ; rem="done at each occurrence. You could add further things, like print to a logfile, etc.,"
            }'

This let's awk do the looping, and it will work until that process dies. If you put this into a script and 'nohup  thescript &', thescript will run even after you quit your session.